The Exploration parameter indicates how completely the visible information of a media element has been processed. The deepening of the central theme has a decisive influence on how sustainable and influential contact with your brand is. Images and scenes that repeatedly bind and forward the attention can become an anchor and a highpoint of your communication. A corresponding transition of the gaze marks an important deepening of attention of the viewer to active exploration of the content. Introductory picture motifs and lines of text should not only hold attention but also generate motivation for viewing connected content.

On the basis of an Eye Tracking measurement information and motifs can be selected and positioned optimally for the relevant user experience.Д¬ommunication needs introduction and motivation Short contact with eye catching, but not relevant elements, negatively affect our media experience. We decide in less than 2 tenths of a second whether what we notice from the corner of our eye corresponds to our expectation and goals. TheВ characteristics of focus are as follows: A continued focus reveals that it is relevant for our purpose or speaks to us emotionally. Only after the viewing can we clearly see a motive. This can be measured and optimized with the aid of Eye Tracking. Is it possible to draw attention to a certain element of a design? The ability to quickly find information requires a definite visual organization. How striking is your product? Does it differentiate itself from the environment of your competitors? The art of being visually different and attracting attention early often determines whether a product is purchased. Based on expectations and viewing behavior, intuitive content, preferred display formats and motifs can be selected. A statistical analysis over various times shows that whether format, placements and creatives are preferred or shunned is dependent on previous user experience.

Learned look and learned overlook (disregard)Д®ye Tracking identifies trends in viewing behavior of your target group. It is used for processing the following questions and optimizations: It measures how likely it is that we contact an element and how determined we are in itвЂ™s selection. The Contact Measurement indicates how strongly an element draws our eye.

Eye tracking online